Lights, camera, fashion! With Fashion Week just days away, now is the time to tie up any loose ends and get ready for the big event. And for those last-minute deliveries, RDS will help you stay on track with same day delivery service in New York City.
As a logistics provider, we know how important it is to prepare—and then prepare some more! Playing it smart beforehand can make a big difference in how the week unfolds. So apart from the work itself, what else can your team do to prepare and make Fashion Week 2017 your best event of the year? We did some research behind the scenes to learn what others in the PR industry do to prepare before Fashion Week kicks off.
Spend Time With Friends and Family
Once Fashion Week arrives, you’re likely to stay very busy. So now is the perfect time to catch up with friends and family before your schedule is jam-packed. Go out to eat or host a nice get-together before things get hectic.
Plan Your Wardrobe Ahead of Time
There’s no such thing as showing up fashionably late for Fashion Week. Clients will be expecting you to show up on time and prepared. Renee Barletta, the senior vice president of public relations at KCD, plans her wardrobe for the entire week in advance. This ensures that she gets out the door in time for the early shows. If your schedule starts early, this is great way to save time and keep your clients happy.
Stay Close to the Press
Have any of your contacts fallen through the cracks? Now is the time to nurture your ties to the press. This way, when the shows kick off, your clients can be front and center—right where you want them.
Stay Hydrated and Healthy
Fashion Week involves a lot of hustle and bustle. And while coffee certainly helps, staying hydrated will keep you energized and alert. Always carry a bottle of water with you and fuel up on snacks throughout the day to stay on top of your game.
Count on Google
Google can be your best friend this time of year. Whether you use Google Docs, Google Sheets, or both, organize your events beforehand to make sure you never miss a beat. If a question with your schedule arises, it’s much easier to refer to that spreadsheet you created weeks ago than to try to remember on the spot.
Expect the Unexpected
In the PR industry, things don’t always go according to plan. What matters most is how you react to the situation at hand. Caroline Payne, a publicist for Bradbury Lewis, has learned that it’s important to always have a Plan B during Fashion Week. If a project changes direction in any way, always have a backup plan so you can steer the project back on track.
Believe in Your Brands
You’ve put so much effort into promoting and supporting your clients’ brands. Now it’s time to forge ahead and stand behind all of your hard work. After all, the way in which you present and promote the brands will affect how others respond to them. So step back, take a look at everything you’ve done, and believe in the quality of your brands and your work.
Keep Your Eyes on the Prize
Fashion Week will require all of your focus and attention. So before things get busy, schedule something you can enjoy once the week is over. Whether it’s a trip to the spa or a day at the beach, plan something beforehand you can look forward to.
Fashion Week can bring plenty of unexpected curveballs. When this happens, RDS will help you overcome these hurdles with our same day delivery service in NYC.
We’ve spent years working with PR companies and helping them during their busiest seasons. From our Rent-a-Messenger Program to our real-time tracking capabilities, we have everything you need to stay one step ahead.
Check out our fashion PR and advertising page to learn more about how we can best meet your unique industry needs.
Have a project in the works? Request a quote online to get started. To learn more about our services or to speak with a representative, call RDS Same Day Delivery at 212.260.5800 or contact us online today.